Your pain, their gain

Feb. 11, 2000
Kirsten Nicholson could barely survive a 20-minute run two years ago. Now she has two marathons under her belt, a pack of new friends and fresh confidence.
And the Leukemia & Lymphoma Society has $6,500.
An editorial assistant at the Boston Consulting Group, Nicholson is part of a new breed of fund-raiser enlisted by nonprofits: highly charged, on-the-go folks who are enticed into their own muscle-pulling, shin-splinting sacrifices to pull in millions for good causes.
C'mon -- who's not going to pony up money for a co-worker -- lawyers, accountants, construction workers, secretaries and the like -- whose fund-raisers demand a predawn or post-work run of 20 miles?
That's not only awakened individuals to their potentials but alerted other nonprofits to the financial possibilities.