Friday, October 09, 2009

Imitation not so flattering for Becherovka

March 3, 1999
Becherovka, the mysterious herbal liqueur in the green, flask-shaped bottle, faces another trademark wrangle that threatens to divorce the aperitif from its largest export market.
The challenge from a Slovak distillery claiming to have obtained a 20-year right to produce the famous beverage also may make it difficult for the liqueur's producer, Jan Becher-Karlovarska Becherovka, to meet export quotas tied to the firm's 1997 privatization.

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